Sensorium

Case: Client required help in launching an experiential marketing event in line with the business strategy to develop their B2C arm within the group.


Solution: Achieved this via All Sense's first direct-to-consumer (DTC) event to promote in-house brands, Oo La Lab and nenä via experiential marketing and brand storytelling. We got behind the event’s go-to-market strategy, leveraging our expertise in Business Strategy, Project Management, Marketing to deliver a successful 3-day event with VIP preview. More than 1000 people attended the event and reached an aggregate of 2.1M people on social media.